Fan engagement, competition, wellness, and community.
Product executive · Global team leader · Founder
I build products at the intersection of sports, community, and technology.
Product Director leading a global team of product managers, scaling enterprise platforms for 60,000+ users, and building LOOP, a social challenge app for iOS.
60K+Global users
$40M+Investments influenced
$26MPartnership revenue
10+ yearsAcross sports, partnerships, enterprise tech, and AI
The intersection
Where my experience compounds.
Sponsorship strategy, activation, renewal, and shared value.
Platforms, native mobile products, AI, and product systems.
Strategy, teams, roadmaps, discovery, and measurable outcomes.
Selected work
Strategy is only useful when it ships.
A career spent moving from signal to system, then aligning the people, product, and operating model required to scale it.
01
Enterprise transformation
Turning fragmented contract processes into a product portfolio
Shaped the strategy and delivery model for a multi-year enterprise platform transformation serving 60,000+ global users. Translated legal, revenue, and technology constraints into a sequenced roadmap that teams could execute.
02
Salesforce · Product leadership
Leading teams from ambiguity to outcomes
Lead a global team of product managers while setting portfolio direction across concurrent initiatives. Create the priorities, decision systems, and executive clarity that help product, engineering, design, and business partners move together.
Global product team leadership03
GitHub · Revenue Product
Connecting product decisions to growth
Led cross-functional programs across product, engineering, marketing, and sales. Balanced near-term customer needs with the long-term evolution of the revenue platform.
04
Boston Celtics · Strategy
Making partnership strategy measurable
Built ROI frameworks and supported sponsorship strategy, activation, and renewals across a major sports portfolio.
$26M revenue90% renewal89% engagement
How I lead
Direction that teams can turn into momentum.
I currently lead a global team of product managers responsible for complex, business-critical products. I help teams use AI as a practical product-development advantage, from faster discovery and prototyping to sharper decisions and stronger delivery. Human judgment stays at the center.
Set direction and guardrails
Connect customer problems, business priorities, and a clear point of view on where AI creates value.
Equip teams to work AI-first
Give product managers repeatable ways to use AI for research, synthesis, prototyping, and planning.
Build alongside the team
Turn ideas into working prototypes, test assumptions early, and make strategy tangible before scaling.
Learn, measure, and scale
Use customer evidence and product data to improve the roadmap and translate learning into outcomes.
NicoleAI-first product leadership
01 · UnderstandCustomer signalResearch · Data · Context
02 · FocusProduct strategyVision · Roadmap · Guardrails
03 · CreateBuild with AIPrototype · Code · Test
04 · ImproveLearn and scaleMeasure · Iterate · Outcomes
Experience
Built across enterprise tech, growth, and sports.
2021 to Now
Salesforce
Director, Product Strategy & Innovation
Lead a global team of product managers across enterprise platform strategy, portfolio direction, operating models, investment decisions, and global product adoption.
2019 to 2021
GitHub
Revenue Product Manager
Growth strategy and customer-centric product programs across marketing, sales, product, and engineering.
2017 to 2019
Salesforce
Product Marketing Manager · Business Analyst
Product positioning, launch strategy, enablement, and investment frameworks grounded in customer needs.
2015 to 2016
Boston Celtics
Business Strategy Analyst, Partnerships
Sponsorship portfolio strategy, partner activation, fan engagement, and performance measurement.
Speaking & thought leadership
Bringing product strategy into the room.
I speak about enterprise transformation, building products across complex organizations, and what it takes for legal, sales, product, and technology teams to win together.
Building now
I don't just lead AI strategy. I build with it.
LOOP, Little Outcomes Over Perfection, is a social challenge app that helps small groups turn shared goals into consistent action. I'm using AI throughout the product lifecycle while staying accountable for the decisions.
01
Founder & Product Builder · 2026 to Present
LOOP
COMING SOONLOOP for iOS
Building toward a private beta, then App Store release.
Friends, partners, families, and teams create weekly or monthly challenges, track the daily actions behind a larger outcome, encourage one another, and celebrate progress together.
Challenge yourself. Challenge the people you care about. Grow together.
Problem
Shared goals lose momentum when progress is hard to see.
MVP promise
Make accountability, encouragement, and friendly competition feel natural.
Core belief
Missing a day should be a reason to get back in the loop, not give up.
Product roadmap
Living roadmap · Updated as I learn01
NOWDiscover + Define
IN PROGRESSCustomer problem, product direction, MVP guardrails, and success measures.
02
NEXTPrototype + Validate
Core challenge flows, social loops, product tests, and learning cycles.
03
THENBuild + Private Beta
AI-assisted iOS development, TestFlight, and an initial 10-person cohort.
04
LAUNCH PATHLearn + Launch
Retention signals, product iteration, launch readiness, and App Store release.
A little more personal
The best product leaders can zoom out to shape the system, then zoom in far enough to make the next decision real.
I'm a product leader, builder, athlete, and endlessly curious problem solver. I'm at my best when the challenge is complicated, the path is not obvious, and the work can make a meaningful difference for the people using it.
Make complexity legible
I create shared language, decision frameworks, and roadmaps that help teams act, not just align in theory.
Build the system, not just the feature
Products scale when ownership, measures, workflows, and feedback loops scale with them.
Stay close to the work
Executive altitude and hands-on curiosity belong together. I learn by building, testing, and talking to users.
Recommendations
What leaders and collaborators say.
A few reflections from people who have managed me, partnered with me, and seen how I lead complex work.
Nicole is an amazing product leader who is incredibly talented at seeing the big picture and what it takes to make her vision come to life.
Heather PrinceSr. Director, Product Management · MicrosoftFormer manager
She is a quick learner, clear communicator and focused on the end result we are trying to deliver and the key steps to get there.
Andy WhiteSVP, Business Technology · Salesforce
Her authenticity, collaborative spirit, and kind nature make Nicole an excellent addition to a deserving team.
Maria RothschildProduct Manager · Alteryx
Nicole was very responsive and made sure communication was prompt. I wish Nicole all the best in her career.
Venkat SahaiDirector, Software Engineering · Salesforce
What's next